In the last year, top officials at Alphabet discussed whether the company should exit the open cloud business, but finally set a goal of becoming a major-two player by 2023, as per a report from The Information. If the tech giant fails to attain this goal, some staffers allegedly believe that Alphabet can withdraw from the market wholly. Following the report was published a Google representative told CNBC that the article was “inaccurate,” and unclear that the company debated of exiting the cloud market in 2018. Whilst Alphabet subsidiary Google is a leading titan in web search and advertising, the firm is still a small player in the cloud computing sector, which involves renting computing and storage resources to schools, companies, and governments.

In the last year, the company lagged Microsoft, Amazon, and Alibaba in that market, as per industry research company Gartner. Alphabet does not break out proceeds for Google’s cloud business but stated in July that it had attained $8 Billion in yearly revenue. AWS (Amazon Web Services) generated $9 Billion in earnings in the third quarter alone. Microsoft did not specify revenue from its Azure cloud, but Jay Vleeschhouwer—Griffin Securities Analyst—estimated that Azure reported $4.3 Billion in the third quarter in revenue.

Similarly, Google was in news for making texting more like Apple’s iMessage on Android but with one less protection against spying eyes. Google this week declared that it is establishing support for RCS (Rich Communication Services) set of rules to Android devices that support it through its “Messages” app. Though Google did not create RCS, the deployment is Google’s recent answer to Apple iMessage, as it includes full-size image support, read receipts, and other features, all in Google’s messaging app.